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Sting Sports
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How We Generated $19000+ Revenue With Just $1500 Investment, Increasing Their Sales And Website Traffic
Sting Sports Overview ft. RUN Marketing
Originally established in 2003, the company is based in Australia and is in operation in Canada, United States, United Kingdom, Germany, New Zealand, Dubai and more. They design and manufacture high-quality boxing gloves, equipment, and apparel for all levels, prioritizing safety, comfort, and performance. When RUN MARKETING joined hands with STING, their objective was well-defined, which was to enhance their online presence with the sole motive of increasing sales. However, website performance issues and low visibility in a competitive market posed challenges. We tackled these with expert SEO strategies and high-converting Google Ads campaigns, building a well-established digital network. The results? A $1,500 investment generated $18,000-$19,000 in revenue, powering STING’s passion and growth.
THE BIG CHALLENGE
Sting’s website underwent significant technical issues such as slow load speeds, broken links and indexing errors, which impaired the online ad campaigns. On top of these challenges, Sting was operating in a highly competitive sports equipment market where established brands dominated search results. For Sting to stand out, they needed a well-optimized digital strategy with precise targeting to engage potential customers and, being embedded in the competitive environment, needed accurate and focused targeting to gain attention.
Our goal was not just to fix these problems but to build a sustainable strategy that would increase visibility, traffic, and conversions over time.
How We Tackled Those Challenges
The first step was to address technical problems that hindered the proper functioning of the site and the formation of a stable SEO base. As part of the activity, we conducted a site audit to determine areas with fundamental performance issues. This meant correcting links that were not functioning properly, having more than one meta tag and poorly structured product webpages to unfold the user interface and rank better on search engines in terms of speed.
Alongside these fixes, we collaborated with Sting to finalize a list of high-intent keywords aligned with their product offerings. With these changes in place, the site’s visibility improved, paving the way for successful ad campaigns.
Once the technical details were sorted, we launched an aggressive Google Ads campaign aimed at maximizing returns on investment. We focused on generating qualified traffic by targeting ad placements that showcased Sting’s popular sporting equipment, such as boxing gloves and fitness accessories, while discontinuing low-performing ads. We also tested warm audiences and utilized the AIDA and FAB frameworks to effectively highlight the benefits of our product.
By frequently analyzing the campaign results, we optimized them to minimize the campaign expenses and enhance the value of conversions to the campaign. Moreover, we paid proper attention to keywords when bidding, selecting the target audience and creating clever copywriting that guaranteed that Sting’s ads were delivered to the right end-users.
Our efforts resulted in dramatic improvements across the board. By refining targeting, improving ad performance, and optimizing the website, we achieved significantly better results compared to the initial campaign phase. Here are the stats on their progress:
Before Optimization (First 4 Months):
- Cost: $12.1k
- Conversion Value: $17.3k
- Orders: 80
- ROAS (Return on Ad Spend): 1.4
After Optimization (Last 4 Months):
- Cost: $8k
- Conversion Value: $20k
- Sales: 102
- ROAS: 2.5
With a reduced ad spend of $8k, we generated $20k in revenue, resulting in a 2.5x ROAS compared to 1.4x previously. Not only did the number of sales increase from 80 to 102, but the improved efficiency also allowed Sting to achieve more with a smaller budget.
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
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