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Mighty Fitness
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How We Generated Sales Revenue of $21,000 Per Month With The Spending Of $10,000 Only!
Mighty Fitness Overview ft. RUN Marketing
Mighty Fitness is a fitness brand originating from North America that offers home exercise equipment of superior quality and aspires to inspire people to become mighty fit. Founded in 2020 in response to the pandemic, which left people restricted in the comfort of their homes, the website promotes both at-home fitness and the use of public gyms. By providing only the best and most attractive fitness wear and accessories, Might Fitness enables its audience to embrace a healthy lifestyle by turning their home into a Mighty Den and thus reminding them daily that health is wealth.
THE BIG CHALLENGE
Mighty Fitness required an effective online marketing plan, which not only increases brand recognition but also connects the brand with targeted products such as kettlebells, iron plates, and seasonal marketing. One major difficulty was in finding the optimal blend between the visual appeal of ads and their effectiveness concerning both branding and ROI.
Due to the competitive nature of the fitness market, the campaign had to grab the attention of people interested in fitness and ensure that such people took action and bought home gym equipment. Also, there was the need to incorporate seasonal promotion of Mighty Fitness for the timely marketing strategy to kick in.
How We Tackled Those Challenges
Our first step was to develop a comprehensive Meta and Google Ads strategy to position Mighty Fitness as a leader in home gym equipment. The client provided brand assets, including fonts, logos, videos, and photos, which we incorporated into 22 well-aligned creatives for use across platforms.
- Initial Product Focus: Kettlebells were prioritized for launch to generate interest and establish campaign momentum.
- Creative Rollout: We designed engaging visuals and ad copies to resonate with fitness enthusiasts, ensuring they aligned with Mighty Fitness's messaging of motivation and health.
This phase focused on testing product-specific campaigns to identify which ads resonated best, laying the foundation for optimized ad placements in later phases.
Transitioning to the second phase, we improvised a content strategy focusing on the creation of specified blogs that would correspond to Luna Therapy’s areas of focus. These blogs were developed and designed with specific local keywords in mind to increase organic traffic.Following the successful launch of kettlebell campaigns, we shifted focus to iron plates and seasonal offers. The design team began crafting visuals for limited-time promotions, aligning them with fitness trends to drive urgency among buyers.
- Seasonal Offers: Special discounts were introduced to encourage customers to purchase equipment for their home gyms.
- Product Rollouts: Campaigns promoting iron plates and other home gym essentials were launched to expand the product reach.
Our strategy was to create a sense of urgency and align the product offerings with the changing season, making home fitness even more accessible and relevant.
With multiple campaigns live, we began monitoring ad performance closely across Meta and Google Ads, making data-driven adjustments to enhance engagement and conversions.
- Ad Optimization: We refined visuals and ad targeting to ensure cost-effective reach, improving click-through rates and engagement.
- Real-Time Adjustments: As new data emerged, we optimized campaigns to maintain a low cost-per-click (CPC) while increasing conversion rates.
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
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