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Orange Dental
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How We Generated Orange Dental’s High-Value Leads Through Meta Ads at $17 CPL
Orange Dental Overview ft. RUN Marketing
We initiated a Facebook lead generation campaign for Orange Dental starting on 1st April with the goal of increasing appointment bookings for high-value dental services such as implants, aligners, and whitening. The focus was to target high-conversion services to generate quality leads, thereby increasing the clinic’s patient flow and revenue.
Initial Challenges We Encountered
In the health sector and specifically in dentistry, it is difficult to provide direct leads due to a lack of trust factors. It was equally important to establish brand credibility along with running the lead generation campaigns. Likewise, it was a fresh account with a confined advertising budget; therefore, we had to be more strategic in our approach as much as possible without overspending to maximize the results.
How We Tackled Those Challenges
In the first phase, we launched both brand awareness and lead generation campaigns simultaneously. This helped us achieve the following key objectives:
- Develop a positive image for the given practice among the market audience that will enclose potential patients.
- Catch the user’s attention with a simple and focused promise of delivering high-value services.
- Due to the restricted budget, we focused on a well-defined target audience as it guaranteed higher revenues than flooding the market with numerous ads while receiving a number of unqualified leads. At this stage, our goal was not simply collecting leads but rather filtering for qualified leads that would increase our likelihood of ‘converting’ the clients to book appointments for the offered high conversion services.
As the campaigns progressed, we saw promising results in terms of lead generation. With a healthy number of quality leads, we increased the budget gradually, focusing on the high-conversion value services. This allowed us to scale the campaign effectively without overshooting our budget limits.
By refining the audience targeting and optimizing ad creatives for better engagement, we saw a significant increase in lead flow while maintaining cost efficiency. The cost-per-lead (CPL) remained low while the overall lead volume grew.
Once a steady flow of quality leads was established, the next step was to increase the appointment booking ratio. We achieved this by introducing special offers and discounts to encourage patients to commit to booking appointments. This approach not only helped us stay ahead of the competition but also added more value for the clinic’s prospective patients. These offers resonated well, leading to an increase in conversion rates and patient trust.
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
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