One Dental, a new dental practice, entered the market with high-demand dental services such as Invisalign, dental implants, and even family dental care. Looking to give their business a kick start, with no past investment in paid ads, or digital patient acquisition One Dental partnered with RUN Marketing intending to expand their patient acquisition in 30 days only!
One Dental’s reach was limited to organic website traffic, leaving a gap in connecting with potential patients actively searching for dental services. The challenge lay in expanding brand awareness and engaging their target audience through effective digital strategies, which would ultimately drive more physical appointments and grow their patient base.
Partnering with RUN Marketing, known for its success in Meta Ads, One Dental sought to enhance how they presented themselves digitally. By using several creative ads, consistent retargeting, paid marketing, and strategic audience engagement, we helped One Dental increase its brand visibility and attract high-converting leads.
Read on to see the impact our campaigns achieved
Client acquisition starts at your nearest place, by targeting the locals across Alberta, Canada, we created a demographic profile for One Dental and targeted the patient base interested in their highly demanded dental services.
Our next step was to create and run ads that suited the most to the content preferences of One Dental’s target audience by using the AIDA model, we created a desire among the customers to stick to the ad creatives and engage with our experts to acquire further knowledge. Here’s a little detail about our ad strategies:
Through a blend of targeted lead generation and strategic retargeting, we helped One Dental connect with high-potential patients and re-engage past visitors.
Our campaigns were all about what the patient needs. We highly worked on services like Invisalign and implants, drawing interest and converting leads into appointments.
We tweaked One Dental's advertising campaigns through regular tracking and analysis, applying our findings and insights to increase ad efficiency and targeting accuracy.
In just one month, this strategy generated 96 high-intent leads and resulted in a 40% increase in inquiries overall, increasing the dental clinic's revenue and return on investment.
Gain insight into how RUN MARKETING uses innovative strategies to achieve results. View our most recent case studies to see tangible outcomes and enlightening changes.