What Is The Best Time To Post On Social Media
It’s a fast-paced world and the one thing we know about the modern era is “the survival of the fittest”. The thing that matters the most to make our businesses survive digitally is our social media.
It includes everything that drives engagement for social media posts such as content writing, graphic designing, search engine optimization, and audience engagement, plus a critical aspect that often goes ignored. It is the posting schedule.
Every business must know what time and day it should be posting its content, it is entirely because posting at the wrong time breaks away the audience engagement and traffic.
You should know what time your targeted audience is most active and interactive.
Other than that you should also be aware of the globally accepted and approved posting times to make your digital lives a lot easier.
The Best Time Overall:
The best time to post on social media is mainly determined by your audience and their activity timing. However, there is a time on the clock that suits every niche’s requirement and works magically for every timezone.
The best time to post on social media is the early working hours of the working days, generally 9 am to 12 pm. The reason behind this time is generic but extremely valuable.
You see, the people of our generation check their social platforms as a part of their routines, and for them to not just merely view the content but also interact with the post, their minds must be fresh.
Based on this theory and previous tracking of overall engagement, it has been researched that the early morning times of the working days are best for uploading your postings on social media.
The Best Time To Post On Instagram:
Instagram thrives the most when users have free time in their routine, most people open their Instagram accounts when they feel like they need to refresh their minds, or want to relax for a bit taking a break from their regular work or study routines.
If your targeted audience is the younger generation you may focus on posting during the evening or night timings as the genZ mostly frees up their schedule for social media at the night time or evening.
So it is best for businesses targeting young people to post during night hours from 5 pm to 12 am on Instagram.
The Best Time To Post On Facebook:
Social Media post affect your businesses the most through Facebook, it is the golden child of meta, nearly half the world’s population is signed up on Facebook and most are even actively participating in the posts.
To determine the time that people are active on this platform is comparatively harder than the rest.
Although one thing that can be said through research is that people are most active on Facebook during the evening hours of the work days. And comparatively, interact more with businesses during these times.
For LinkedIn:
To determine the best time to post on LinkedIn the formula is quite simple, it is a platform commonly used for professional purposes which means that LinkedIn is used the most during the weekdays and the best timing is from 9 am to 5 pm; the most active working hours.
People post their ads and proposals on this platform all the time in the hopes of engagement and lead generation, what matters is that you do it at the right time for the right audience.
For Tiktok:
According to recent research, the best time to post your content on TikTok is 10 am to 12 pm, 2:30 pm to 4 pm and 6:30 to 9:30 pm on weekdays.
The reason behind why there isn’t a single proper timing for TikTok is that it is mainly used by the younger generation, for entertainment purposes. And entertainment is never bound to time for the youth.
Rather than time schedule what matters more on these platforms is the type of content you’re posting. It should be researched and designed according to your audience only than can one hope for organic digital growth.
It Depends On You!
Now that we have tackled all the different timings and strategies for different platforms, we need you to know the most important thing. Your posting schedule varies entirely according to your audience and what type of business/service is being provided by you.
To know what works the most for you, you have to keep a keen eye on the digital analytics on your social platforms, notice at what time you drive the most engagement, how many accounts you reach, and what is the type of audience your social accounts/pages are being shown to.
Although it is just a beginner’s guide, we believe you may be able to crack your initial growth by following this blog post!
Visit our webpage at run marketing today to learn more about digital marketing solutions, and become a growth hacker!
