Want to show your ads to people who will actually buy it? Well, that is not possible without optimizing them. 

Take a look at the hard work we have done for you to compile these 10 most favourable tips for optimization of ad delivery. 

1. Get Your Advertising Account In A-One Shape: Verify your business, set up a facebook pixel, install conversion tracking and create a detailed business account to get in tip-top shape. 

2. Install Meta Pixel: The Meta Pixel can track and boost ROI for businesses on the platform. Use it to:

• Build custom audiences.

• Build lookalike audiences.

• Track and improve conversion rate.

• Create remarketing campaigns.

Essentially, the tracking pixel allows businesses to track website visitors and gather data on their behaviour, which can be used to create more targeted and effective ads.

3. Google Tag Manager: Install Google tag manager (GTM) to track user behaviour on your website.

4. Bidding Strategy: Choosing the right bidding strategy for your Facebook ads means selecting options that best align with your advertising goals.

5. Parallel Interest And Influencer Audience: Find influencers whose audience shares some interests with yours, but isn’t exactly the same. 

This lets you reach a wider, relevant audience without breaking the bank. 

Track the results and adjust your approach to maximize the return on your influencer marketing investment.

6. Define Your Objective: The objective of your campaign determines the type of ad and targeting options that will be available to you, as well as how Facebook will optimize your ad delivery. Use the following top points to consider while defining your objective.  

• Brand awareness.
• Traffic.
• Video views.
• Lead generations.
• Messages.
• Store visits.

7. Expand Your Interest: don’t just upload an email and wait for a miracle to happen. 

To improve your targeting you need to expand the interests of your audience. There are a ton of different interests you could try including:

• Magazines they may read.
• Favourite personalities or influencers they follow.
• Professional tools or equipment they may use.
• TV shows they might watch.
• Podcasts they might listen to.
• Favourite brands.
• Job positions.

8. Use Automation: Let automation do all the heavy lifting! Set up a system that can automatically adjust your ad spend and target based on your campaign performance.

This can help you maximize your return on investment and achieve your advertising goals more efficiently. Here are a few strategies you can use to automate your ads:

• Automated rules.
• Bid strategies.
• Custom audiences.
• Scripts.
• Automated performance optimization tools.

9. Update Your Landing Page: Once someone has been attracted to your ad and proceeds to click on it, they will go to your landing page. 

Make sure your landing page catches their attention and makes them take your desired action. Here are some tips for good landing pages:

• Test variations.
• Make it mobile-friendly
• Include customer reviews.
• Make sure it’s consistent with your ad.

10. Add New Creatives To Avoid Ad Fatigue: People get bored when they see the same ad again and again. 

To keep your product and brand fresh, make sure that you have different kinds of creatives. 

This will help your brand engagement because the customers will see a great variety of your products.