Powerful Strategies To Increase Your E-Commerce Sales - Get Inside Your Customer’s Mind
How to increase ecommerce sales, In 2023, Canada made more than $52bn of revenue from retail e-commerce marketing and sales alone! According to a research estimate, the total e-commerce revenue for 2024 will likely hit $64bn.
Through a simple observation, we can notice a drastic change in businesses’ trends and market-setting methods.
The current decade is all about the digitalization of businesses, of which a huge and crucial part of buying and selling is the e-commerce market.
Check out how amazon advertising has shaped e-commerce into a roadmap for many online businesses’ success.
E-commerce marketing is not only profitable, but it’s also much more feasible than the regular methods of trade and exchange.
Gather up now, as we are about to dive into all the simple digital marketing strategies that you can use to grow your sales using e-commerce.
1. Know Your Audience
First things first, to set the foundation for any business you must know the people you are going to target, and especially for e-commerce it’s extremely important.
There are millions of people online and you can’t be targeting them all at once as general, this will only delay your process of growth.
By performing a thorough target market analysis for your business you must know the following things about your audience
- Demographics; age, gender, religion etc.
- Location
- Interests
- Online behavior; what type of content your audience engages in.
By performing this research of your audience you can then strategize your content and marketing according to the needs of your targeted population.
2. Website Optimization
Your website is the digital representation of your business, and how the visitors perceive your brand image depends entirely upon it.
The website of your brand must feel welcoming to the visitors, it should be easy to use and appealing to look at, here is how you can have a benefit-maximizing website.
- Responsive Web Page
A responsive web page is the one that can adjust to the screen size of any device, your website should never be made for desktop ratios only.
Most of the people today access websites from mobile phones or ipads which means that the websites should be adjustable as well.
Read our blog on why a responsive webpage is essential in your growth plan.
- Clear Navigation
When people open your website they should not feel lost, everything should be labeled and arranged simply in a manner that is discoverable for every one.
A well-organized menu structure with clear categories and subcategories is key.
- User-Friendly
A website should always be user-friendly which means that it should answer all the questions a visitor might have, the loading time of the page should not take forever and it should be easy to use over all.
- Content Optimized
Your website should be fully content optimized, as it is as important as any other side of it, the content you upload must be attention capturing, SEO optimized and filled with words that your visitors may be wanting to read.
Now you have it, with a general idea of how your website should be optimized you can start working on making it better.
3. Prioritize Social Media Marketing
Social Media Marketing is a key focus point of every business in today’s time, an average person spends approx 6 hours daily on internet-connected devices, most of which is the time on social media.
How you present your business on social media platforms is important for you to gain an organic audience who is actually interested in what you sell.
Read more about social media marketing here.
4. Consistent Email Marketing
Email marketing is a life-hack that gets you to reach all the right people by a few clicks easily, all you have to do is to build effective mails and find the right people.
Email marketing campaigns, if designed effectively, can bring you a load of organic leads and conversions to grow with.
Want to gain proficiency at email marketing? Check out this blog.
5. Inbound Marketing
Inbound marketing is one of the most effective methods of digital marketing, it is used to attract the audience according to the needs of your business by creating content that is appalling for them.
Inbound marketing focuses on making optimized and fresh content to reach out to the audiences rather than completely relying on ads.
6. Make The Most Out Of Paid Ads
Paid advertising is one of the most powerful tools to reach the audience you desire, if invested wisely its return can boost your business to a much higher level.
For paid advertising you can use:
- PPC: Pay-Per-Click can be used on google’s search engine to target active users of the products like yours.
- Meta Ads: it’s a great platform to promote your business and get your desired results in a few simple steps
7. Offer Incentives
Every once in a while you should also be focusing on offering different kinds of incentives towards your buyers.
It may include discount offers, coupons, loyalty programs or free shipping of your items.
By doing this you build a relationship of trust with your consumers.
Final Words From RUN Marketing
RUN marketing is a well established digital marketing and e-commerce content marketing agency that can help you in growing your sales by implementing our strategic marketing approaches which are designed specially according to each businesses’ unique needs.
